20%
Of All Profits Are Donated To Mental Health Charities
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Sportswear That Gives Back
Where performance meets purpose, and community comes together to make a difference. Explore our active and lifestyle wear and know that with every purchase, you're actively raising awareness in the fight against mental health and making a difference. We proudly donate 20% of all profits to mental health charities and initiatives, empowering a tenacious community both physically and mentaly.
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About Us
Our Origin Story
Tenacity Sportswear isn't just about sportswear, it's about building and support your inner strength. Founded by Ben Knight, whose life was profoundly impacted by a kidney disease diagnosis in 2024. Facing his diagnosis, Ben embarked on a journey to train for the 2025 London Marathon.
Running provided the space to clear his mind, manage stress, and cultivate an unwavering mindset. This transformative experience ignited the vision for Tenacity – a brand that recognises and champions the vital link between physical and mental health.
Our Mission
At Tenacity Sportswear, we believe true strength encompasses both a healthy body and a resilient mind. Our mission is to create sportswear that supports your physical goals while actively contributing to your mental health and overall wellness. We aim to empower you to push your limits, knowing you are supported in every aspect of your journey. That's why 20% of all our profits are donated to support charitable causes focused on mental health. We believe in the power of activity and support in overcoming challenges, and we are dedicated to facilitating that. We are passionate about fostering open conversations and creating supportive spaces around mental health. Connecting individuals, sharing experiences, and demonstrating that no one has to face their struggles alone.
Meet The Team
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![Person with curly hair and glasses smiling, wearing a striped shirt and necklace.]()
Ben Knight
FOUNDER & CEO
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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![Man with glasses and beard wearing a dark sweater, looking thoughtful.]()
Aaron Moriarty
CO-FOUNDER & DESIGN DIRECTOR
When Ben came to me with the idea behind Tenacity, I was immediately hooked. I had to get involved, I have always wanted to be part of a company that gives back. Tenacity allows me to do that. Mental health is such a big issue at the moment and I am proud of the work we are doing and what we are trying to achieve with Tenacity.
Like Ben, I started my running journey when training for the 2025 London Marathon. I am running for Kindey Care UK in support of Ben’s kidney diagnosis. I have found that since I started running the struggles I’ve had with my knees have improved massively and when out on a run I am able to clear my mind and be in the moment, without my mind running wild. I have experienced first hand the benefits that physical activity has on the mind and the body and want to channel these experiences through Tenacity.
